10 tips on how to write a successful press release

1. The first lines of your article/project shall include:
"CATOGRY\SUBCATOGRY\TOPIC" (or ENGINEERING\ELECTRONICS\METHOD TO SOLVE CLIPPER PROBLEM)* and at the end of article remember to mention "For more information, contact:"^ followed by your detailed contact information.

2. Craft a compelling headline. The headline makes your release stand out. Keep it short, active, and descriptive. If you don't know how, read a number of compelling headlines till you get some idea. Try to write down the headline in the word limit of 100 words containing few keywords highlighted, so the article can be searched through the search engine. Keywords must be related to the topic written for.

3. Hook reader with the first paragraph. A first paragraph shall summarize the five W's: who, what, where, when and why. In fact, most readers will give up if you haven't "hooked" them in the first few lines.

4. Put the most important information at the beginning. This is a tried and true rule of journalism. Never hide golden points to the end.

5. Authenticity is must! The article should be purely the result of your hard work, it may be research paper or methodology developed by experience or a piece of article from any subject you have expertise for.

6. Don't say it, show it. Avoid saying something is "unique" or "the best". Instead, show how people will benefit - i.e. save time, save money, make their life easier, etc. Highlight the important words in the article which have direct relation with article. This work will give your article an edge to come in search light more often.

7. A 'non- biased' source like university professor or software reviewer is very helpful.

8. Provide all possible contact information including mail address, telephone, fax, e-mail and web site.

9. Proofread & Proofread! Do remember to proofread your article/project to release for typographical errors before you send them out.

10. End your article/project with "###" (without the quotation marks) after your last lines of text. This symbol lets the editors know they have successfully received the entire release.

*While submitting article please mention the article headline in the subject line, and before stating the article please mention the category and subcategory clearly .e.g.

“Engineering” (electronics). So the article can be placed in the right category.

Please submit your article at

editorialdesk@shikshasetu.in 

^ E.g. RAJIV ANAND

Lecturer (ECE)

IMS EC, GHAZIABAD,

Meet_raju22@rediffmail.com 

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